Bandai is a Japanese toy and video game company that is now the toy production division of its parent company, Bandai Namco Holdings. Founded in 1950, Bandai is known for a wide range of products, including model kits (like Gundam Gunpla), popular toys such as Tamagotchi and Digimon, and figures based on various anime and superhero series. In 2005, Bandai merged with Namco to form the larger Bandai Namco group, which operates in many fields, including toys, video games, and amusement facilities.